AirTools vs SecureFrame — honestly compared.
We're lighter, cheaper, and org-first instead of framework-first. But SecureFrame is a good product for the right buyer. Here's when each one is, and isn't.
For the trained compliance role with SecureFrame budget.
SecureFrame is the tool the security or compliance officer at a mid-sized SaaS company uses to run an ISO 27001 or SOC 2 program day-to-day: centralized org data, evidence collection from cloud integrations, framework control mapping, auditor-ready exports. It does its job well — for the buyer it's built for: a trained compliance role at a 100–500-employee company with the budget to spend tens of thousands of euros per year on tooling.
That's not our buyer. That's also no reason to talk SecureFrame down. It's built for a different problem than the one we solve — and if you have that problem, with that budget, SecureFrame is a logical choice.
For two buyers SecureFrame doesn't serve.
The SME without a dedicated security officer.
SecureFrame assumes you have someone who knows what an ISO 27001 control is and who can operationalize a tool like that. AirTools assumes that role doesn't exist. Clair does the work the trained human would do — translating your organization into framework language — automatically.
The more mature SME with a security officer, but no SecureFrame budget.
You're doing the job, you know the tools, you know what they cost. You want something simpler and cheaper that's at least as good on the framework-mapping side. AirTools is that — the same audit-ready output, a fraction of the cost, without forcing your organization through a framework-first onboarding first.
Where we're different — and why it matters in practice.
Org-first, not framework-first.
SecureFrame assumes the customer already knows what an ISO 27001 control is and wants to map their org to it. AirTools learns your organization first, then maps to the framework. The buyer doesn't need to be a compliance expert to get value on day one — the work the trained human used to do (translating the business into framework language) is what the platform does automatically.
In practice: you don't have to teach your colleagues ISO vocabulary before AirTools becomes useful. You start with a conversation about how your business works, not with a list of 114 controls you don't yet understand.
An order of magnitude cheaper.
SecureFrame's value proposition assumes a paid compliance role to operate it. AirTools' value proposition assumes that role doesn't exist — and remains valid even when there is such a role, because you're paying less for the same audit-ready outputs.
The cost question for your internal business case becomes: what would a role hire cost if I had to do this work myself, and what am I paying now for tooling? AirTools is a fraction of those costs — substantially below SecureFrame price points.
Same audit-ready output, less work on your side.
When the auditor arrives, both tools produce the evidence trail, the policy, the framework matrix. AirTools produces them with less manual setup because the org-understanding layer is doing the work the human would otherwise do.
Concretely: a SecureFrame onboarding takes weeks of configuration, control-mapping, and evidence-linking. AirTools starts from your organization — if that's there, the outputs are there. The auditor sees the same thing; you've given up fewer weekends to get it.
Written from experience.
One of our cofounders held the security-officer seat at a medium software company, was ISO 27001 certified, and used SecureFrame to do it. He ran the program, earned the certificate, and knows exactly what it costs — in money and in time.
When we started AirTools, the dog-food test was: "would I have bought this in my last job?" The answer is yes — but for the company after, not the company at the time. AirTools is what you want when you don't have the SecureFrame budget, or when you do but you can see the money better spent. That's not a marketing claim. It's firsthand.
Want to see it for yourself?
A short demo with a cofounder. We'll show you how Clair learns your organization, and what the auditor will see.